Simple, Transparent Pricing

Pay only for what you use. No hidden fees. No surprises.

Call Coverage Agent

Answer every call. Route what matters. Use it after hours, during peak times, as full-time front-line coverage, or turn it on and off anytime.

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Not sure which plan fits? We'll recommend a plan based on your real call volume so you're not guessing.

CRM for Trades

A sales pipeline, job tracker, and automation engine built specifically for trade service companies. Not a generic CRM with a coat of paint.

4Trades CRM

Starting at $50/month

Purpose-built tools for the way trade companies actually work.

Base CRM: $50/month — no per-user fee
Available integrations ($25/month each):
Google Email & Calendar
Outlook Email & Calendar
QuickBooks
Call Coverage Agent
FECA packaged estimate-workflow automations available for $75/month
Additional custom automations beyond FECA priced per user, per automation
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Field Estimate Communication Automation

FECA

$75/month

Automate the four customer touchpoints that matter most in the estimate workflow

Automations included:
First-contact follow-up
Appointment confirmations
Day-before reminders
“On my way” ETA messages
CRM status-triggered automations
SMS and/or email delivery
Delivery logs for reliability tracking
See Full Details

GROUNDWORK Systems Setup

GROUNDWORK

$2,500

Free 15-minute exploratory call, then $2,500 — A structured two-week engagement that maps your operations, aligns your workflows, and sets up your highest-impact systems

Review of your operations, utilization patterns, and core needs
One hour discovery session with owner and/or key team members
Workflow mapping for lead intake, scheduling, estimating, and follow-up
FECA automations
Tool alignment (Salesforce, Bolster, DocuSign, Calendly, etc.)
Clear written plan with recommendations for next-step automations
Two-hour training session for your team
Note: FECA setup is included in GROUNDWORK. Ongoing FECA automation requires a $75/month subscription.
See Full Details

Customer Conversation Agent

Turn website conversations into real work. Handle incoming messages, capture leads, and trigger next steps automatically.

Capture

$50/month

For businesses that want to stop missing website leads

AI chat on your website
Lead capture and summaries
Basic customization
See Full Details

Engage

$100/month

For businesses that want conversations to turn into action

Everything in Capture
Lead qualification
Appointment or call follow-up
Multi-step conversation flows
See Full Details

Operate

$175/month

For businesses that want conversations fully integrated into operations

Everything in Engage
CRM integration
Automatic customer creation and updates
Follow-up task creation
Workflow-triggered actions
Requires 4Trades CRM subscription
See Full Details

Honest Pricing for Independent Trades

No Hidden Fees

What you see is what you pay. No setup fees, no cancellation fees, no surprises.

Scales With You

Grow at your own pace. Your pricing adjusts with your usage, not with plan changes or pressure to upgrade.

Beats the Alternatives

Most customers don't leave voicemails. Call centers answer, but they don't know your business.

Ready to Get Started?

Stay responsive on your schedule — not the software's.

Start My Setup

No credit card required to get started